The Vertical SaaS Knowledge Project

Tidemark’s second VSaaS Collective Live brought together over 200 vertical SaaS CEOs and founders to share how companies are winning markets, extending through the value chain, and redesigning their organizations for AI.

The Kitchen Cabinet assembled again for an evening of conversation led by Tim Cabral, former CFO of Veeva Systems

The original VSaaS conference for Founders & CEOs returns to San Francisco on November 5th, 2025. Apply to join us!

A VSaaS Collective session with Samantha Ku, COO of Square Financial Services

Year two of Tidemark's Vertical SaaS Legends event!

We hosted our first annual VSaaS Collective Live event, where ~100 Vertical SaaS CEOs gathered together—flying in from Europe, Australia, LATAM, and all across the United States—for a day of knowledge sharing and leveling up among like-minded peers.

Our September 2024 Kitchen Cabinet discussion was led by two incredible leaders, James Chuong (LinkedIn) & Sandeep Aujla (Intuit).

VSaaS Collective Live is the first Vertical SaaS industry event led by practitioners for practitioners.

We recently hosted our second VSaaS Collective session of 2024, led by Ershad Jamil, Former Chief Growth Officer at ServiceTitan, and Harpreet Ahluwalia, Chief Product Officer at Altruist.

​We are excited to share our first VSaaS Collective session of 2024, Effective Onboarding: Crafting Customer Journeys, which was led by Anthony Fusco. Anthony is VP of Customer Experience at SpotOn (formerly of Toast and Dutchie).

VSaaS Legends brings together the best Vertical SaaS executives who believe in the power of sharing ideas.

The Kitchen Cabinet assembled again for an evening of conversation led by Bill Koefoed, CFO of Tidemark portfolio company OneStream Software.

The Tidemark team was thrilled to gather an incredible group of 10+ late-stage private and public CFOs (newly dubbed the "Kitchen Cabinet!") with guest speaker Mark Hawkins to talk about the most burning questions they face as strategic leaders.

EVP Alison Elworthy shares how HubSpot aligns revenue operation systems, processes and people to the customer journey to create revenue predictability.

Fundamental sales truths, JV's hiring tips, selling a value prop to employees, and measuring performance.

Between the Covid-19 shutdowns in the past few years, and the uncertain market conditions today, maintaining growth can appear challenging. JV highlighted his approach: dig into the data, figure out how to maximize your resources and retain your strongest people, and then adjust your strategy and product offerings as needed.

There is no one-size-fits-all approach to multi-product go-to-market, but there are a few key elements related to product and go-to-market sequencing, buyer dynamics, incentive programs, and team structure to help guide your strategy and drive your multi-product flywheel.

Defining your TAM and allocating resources to the right markets is vital to most businesses and especially critical for SMB and VSaaS. JV provided a deep dive into best practices to optimize territory design and lead scoring.

Despite being bootstrapped, Australian based SiteMinder expanded to Europe, US, and Southeast Asia almost from the beginning. Dai Williams—Tidemark Fellow, Re-Leased CRO and former Chief Growth Officer at SiteMinder—shares how they did it.

What markets are you overlooking? GTM teams often neglect pockets of TAM that can turn out to be true greenfield opportunities. JV walked through his quantitative approach to identifying pockets of growth and incentivizing teams to capture new segments.

Selling local, creating a sales playbook, and leveraging what's unique about your business.