Case Studies

Bootstrapped Legends: CargoWise

Dave Yuan Founder and Partner, Tidemark

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Tidemark was founded on a simple premise: if we build an incredible community around ourselves and do right by them, we’ll earn the right to invest in the handful of companies that raise each year and (hopefully) create one hell of an investment firm along the way.

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Tidemark is a growth equity firm purpose-built to help emerging category leaders scale and win. We also give 10% of our carried interest to the Tidemark 10 Foundation to support sustainability, Mainstreet empowerment, and mental health.

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Introduction Tidemark's Vertical SaaS Evolution Invest Like the Best Interview

Win

Picking Your Market Truths about Vertical SaaS AI & Vertical SaaS AI & Vertical SaaS 2.0
Control Point Patterns (2024)The Franchise Archetype Tech-Enabled Roll-Ups Formation and Access

Expand

Born Multi-Product Sequencing Multi-Product
Payments Payroll
Insurance Embedded Insurance

Extend

Patterns of Extension Supplier Extensions
Employee Extensions Consumer Extensions
Marketplace Take Rates
Industry Platforms

Case Studies

Design to Build Karbon: Control Points
Toast: Built to Serve Dutchie: Emerging Industries
Isaac: Control Points 2.0
Everyone Needs a Coach FareHarbor: Bootstrapped Legends
CargoWise: Bootstrapped Legends
SiteMinder: Consumer Demand
AppFolio: Consumer Extensions
Davisware: Bootstrapped Legends
Ariba: Supplier Network
Avetta: The $3B Value Chain Extension
Slice: Unbundling the Franchise
CCC: Extending to the Supplier
Xero: Platform Strategy

Community

VSaaS Collective Chalk Talk
VSaaS Fellows

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Formation and Access- 10x Your Take Rate!

The Franchise: An Archetype for Vertical SaaS

How to Succeed In Scaling Your Embedded Insurance Product

Control Point Patterns (2024)

Davisware: Bootstrapped Legends

Everyone Needs a Coach

CargoWise: Bootstrapped Legends

Isaac: Control Points 2.0

FareHarbor: Bootstrapped Legends

Slice: Unbundling the Franchise

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