Excellence in Action

Path to ARPU Greatness: The What and How of Upsell

The best Vertical SaaS companies inherently develop into multi-product companies over time. However, the path to greatness is often complicated and requires precise sequencing of product strategy. Ershad Jamil – Tidemark Fellow and former Chief Growth Officer at ServiceTitan – shared his tactical approach to successfully scaling multi-product by solving for customer satisfaction.

By Tidemark

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If this essay was valuable to you, please help us grow our community. We’d love for you to introduce us to the next generation of builders who should be part of this. You can email us at knowledge@tidemarkcap.com with your intros!

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Tidemark is a growth equity firm purpose-built to help emerging category leaders scale and win. We also give 10% of our carried interest to the Tidemark 10 Foundation to support sustainability, Mainstreet empowerment, and mental health.

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